11.The Business of Twins: Why Studios Back Competing Films

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Twin Films aren’t merely creative endeavors—they’re strategic business decisions. Studios invest in competing projects to capitalize on the buzz surrounding a particular theme or genre. In 2000, Mission to Mars and Red Planet clashed at the box office, both exploring humanity’s fascination with Mars exploration. While both films underperformed, their simultaneous release underscored how studios often gamble on similar concepts in hopes of capturing a shared audience.

This strategy extends to leveraging market trends. When a particular genre gains popularity—like disaster films or biopics—studios race to deliver their interpretations. While the outcome can result in box office flops or hits, the financial gamble demonstrates Hollywood’s willingness to take risks in a fiercely competitive industry.

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